What's New?

I just finished a large brochure for the University of Connecticut School of Pathobiology and Veterinary Science. Click to view pdf sample.
I also completed an annual report for Foodshare. Click to view project.

What Clients Say

"Paul is a true professional Art Director and Graphic Designer who is creative, meticulous, and also a pleasure to work with. He understands and produces top designs for both print and web. A flexible team member, he does not compromise on superior design principles. If you know and value the results you get from professional Art Direction to guide your business vision, Paul is highly recommended for your next project."

Scott Frangos, Managing Director, WebFadds.com

Approach

Whether working alone, or with a team of marketing professionals,
my goal is to meet the client's communications objectives.

Every project begins with a strategic assessment:

What are you trying to achieve?

What are the benefits and value proposition of your product or service?

Who is your target market?

What are the core messages to be communicated?

Only after we have a clear idea of the above do we determine:

• which media will deliver the best return on your investment

• design choices – typography, graphic elements, color palette

• a project plan that will most efficiently leverage the required resources.

What's New?

What Clients Say

Approach

Whether working alone, or with a team of marketing professionals, my goal is to meet the client's communications objectives.

Whether working alone, or with a team of marketing professionals,
my goal is to meet the client's communications objectives.